Any successful business is the culminated effort of artistic talent and vision, ability to explore every business opportunity and a sound and reliable manufacturing supply chain. This philosophy is embodied by the three SAAJ ladies, who have ensured that step by step they have created and handled the brand image, brand product quality and unique brand style sense and have carved their passion into a debt free successful business today.

Ankita Chaudhry
The Designer

Ankita is known to create designs that are synonymous with fearless versatility that subtly interpret the intellect of the wearer through the careful deconstruction and inter play of colour.

The young designer although born in Delhi, travelled extensively through her childhood to various parts of India, with her family, where she was exposed the importance of the Indian heritage, as it related to her interest in design that she retained as tricks of the trade and important reference points in understanding the theoretic of designing.

Avantica Chaudhry
Business Head

Avantica is known for her sense of handling and organizing business and spear heading Saaj to greater heights. An Engineer by qualification she has vast experience working with leading advertising and marketing agency and consultancies. But when Ankita started the label Saaj, she immediately took the responsibility and joined in.

Her intuitive and adaptable personality enables her to for see future trends and market dynamics which assist the label’s wide global reach.

Sunita Chaudhry
Operations Head

Sunita is the backbone and the strength of the brand. Coming from humble police service background of her family she was and is very empathetic towards the plight of soldiers’ wives and families. Her tryst with fashion started as an empowering tool to teach, assist and enable war widows to become independent and earn a livelihood.

Being resourceful and a never give-up spirit is her charisma that fires the brand. Fashion is her soul calling and through the brand she sees it come alive everyday.